Case Studies

Client results and case studies

Every number below comes from organic work. No paid campaigns, no blended benchmarks, no percentages calculated off a base too small to mean anything. Before and after, over a stated window, with the discipline that produced it named honestly.

Risk management consultancy, 3 months, organic only

+83%
Form conversions in 3 months
B2B consultancy
+41%
Active website users
Same period
+70%
Page views
Organic only
4.3/mo
Inbound leads per month
Up from 2.4
+79%
Monthly inbound lead rate
B2B website optimization
+83%
Total form submissions
18 to 33 in 3 months
Risk management consultingWebsite management and optimization3 monthsOrganic only

83% more form submissions in 3 months, organic only

A risk management consultancy went from 2.4 website leads a month to 4.3, with 83% more conversions in 3 months of organic website optimization and no paid ads.

This engagement was SEO and conversion optimization.

Read the full case study

What we are building next

We are launching this page with one study rather than padding it with three thin ones. It is a real engagement with real numbers, and it is an SEO and conversion result rather than an AI visibility result. Presenting it as the latter would be relabelling, and the buyers we work with would spot it.

The proof asset we are working toward is a before and after citation study: how often a firm is named across ChatGPT, Perplexity and Google AI Overviews at the start of an engagement against three months in. That is the evidence the flagship service does not yet have, and we would rather say so than imply otherwise.

FAQ

Questions about results

What results does this work produce?

The engagement below moved a risk consultancy from 2.4 inbound leads a month to 4.3, with 83% more form submissions across three months, on organic work alone. That is an SEO and conversion result rather than an AI visibility result, and it is labelled as such on the page.

How long before results show?

Technical and conversion changes can move numbers within weeks. Search visibility generally takes three to six months to compound. AI citation presence usually moves across two to four months. Any agency giving you a firmer number than that is guessing, because the platforms themselves do not guarantee inclusion.

Can you show an AI visibility case study?

Not yet, and we would rather say so than relabel an SEO result as one. The engagement documented here predates the AI visibility offer. A before-and-after citation study across ChatGPT, Perplexity and AI Overviews is the next proof asset we are building, from current engagements.

Want to know where you actually stand?

The AI Visibility Report shows you how you appear across five AI surfaces against three named competitors. It takes about 48 hours and costs nothing.