Four channels, one outcome: inbound clients. AI visibility and marketing automation are the flagship offers and lead every engagement. SEO, conversion optimization and organic social are the foundation that makes them work. All of it runs on the site you already have.
Being found used to be one problem with one solution. Rank well, get clicks. That stopped being true when answer engines started resolving the question in the interface, and it broke unevenly: a firm can hold every ranking it has and still watch enquiries thin out, because the research that used to end on its website now ends in a paragraph naming somebody else.
So we treat visibility as two jobs rather than one, and we do not present the newer job as a feature of the older one. AI visibility is its own discipline with its own technical work and its own measurement. Traditional search still matters and still converts. The firms that do well over the next few years will be the ones running both, with enough automation behind them that neither depends on somebody finding a spare afternoon.
Get cited when your buyers ask AI who to hire.
Answer engine optimization is the work of getting a firm cited, referenced and recommended by AI answer engines rather than merely ranked by Google. The two are no longer the same job. It covers four things: making your content reachable and parseable by the crawlers that feed ChatGPT, Claude and Perplexity; establishing your firm as a resolvable entity through structured data and consistent identity signals; restructuring pages so a retrieval system can lift a clean, self-contained answer from them; and measuring citation presence across the surfaces your buyers actually use. This is our flagship discipline and the reason most clients call us. It is not a bullet inside an SEO retainer, and we do not present it as one.
AI Visibility (AEO & GEO)Marketing that runs without you running it.
Marketing happens when someone finds an hour, which means it happens in bursts and then stops for a quarter. Automation fixes the cadence problem at its root by removing the manual step. We start with a workflow audit rather than a fixed package, because the bottleneck is different in every firm: sometimes it is drafting, sometimes it is the approval loop, sometimes it is that nobody has ever connected the contact form to a follow-up. From there we build content production and repurposing pipelines, scheduled multi-platform publishing, behaviour-triggered nurture sequences, and reporting that assembles itself. The return is legible in the first week, which is why this is often where a relationship starts.
Marketing AutomationThe foundation the other two are built on.
Traditional search still matters, and it still sends qualified people to your site. It just stopped being sufficient on its own. We treat SEO and AI visibility as complementary rather than interchangeable: the technical health, topical authority and E-E-A-T signals that help you rank are the same signals that help a retrieval system trust you, but ranking well is no longer a guarantee of being cited. This channel covers the crawl and indexation work, keyword and topical authority mapping, on-page optimization, content architecture, and the conversion side that most SEO engagements ignore. Traffic that does not convert is a cost. We work on existing websites only. We do not build new ones, and saying so up front removes rebuild scope from every conversation.
SEO & Conversion OptimizationAuthority on the platforms your buyers actually use.
Organic social builds the authority that makes every other channel easier. It is also the channel most often run on autopilot in the wrong place, which is why we start with platform selection rather than a package. For most professional services firms the answer is LinkedIn-weighted, but that is a finding, not an assumption. From there: content strategy mapped to funnel stage, a monthly calendar, writing and publishing, profile optimization, and an engagement approach that grows an audience worth having. This channel pairs naturally with marketing automation, since scheduling and repurposing are exactly the work that should not need a person.
Ask us about thisThe work is the same discipline everywhere, but the queries, the buyers and the regulatory constraints are not. These are the verticals we know well.
Risk management consultants, compliance advisors, cybersecurity and privacy consultants, and regulatory specialists. Typically boutique, typically partner-led, typically with nobody running marketing.
Read moreAudit and assurance, tax advisory, and CFO or fractional finance advisory practices.
Ask us about thisM&A, corporate and commercial, employment, IP and business immigration practices, where the buyer is a founder, an in-house counsel or a finance lead rather than a consumer.
Ask us about thisMost agencies offer one. Which of these fits depends on whether you have any internal capacity and how much certainty you want before committing.
We run the work. You approve direction and stay out of execution. This is the most common way we work, and it assumes nothing has to be picked up on your side between calls.
We diagnose, build the strategy and roadmap, and stay on for advisory and accountability while your team executes. For firms with some internal capacity who need direction rather than hands.
A full audit across AI visibility, website, social and marketing workflow, a prioritised 90 day roadmap, and a recorded strategy session. Consultation only, no execution. Most engagements start here.
A defined build with a discrete deliverable. We build the workflows, hand them over working, then maintain them on a small monthly fee. Retainer clients get a reduced build fee.
Ours run across four channels. AI visibility covers crawler access, structured data, entity establishment and citation tracking. Marketing automation removes manual effort from content, publishing, nurture and reporting. SEO and conversion optimization handle traditional search and the conversion side. Organic social builds authority on whichever platforms a firm's buyers actually use.
SEO works to rank a page in a list of results. AEO works to have that page quoted inside a generated answer. The technical foundations overlap heavily, so good SEO helps, but the outcomes have come apart: a page can rank first and never be cited, and a cited page frequently does not rank in the top ten at all.
If your buyers ask informational questions before choosing a firm, yes. Strong SEO makes AI visibility easier because it produces the technical health and topical depth that retrieval systems favour. It no longer produces citations by itself. We treat the two as complementary disciplines rather than one being a feature of the other.
No. We work on existing sites only. That means faster results, no rebuild scope, and no three-month gap before any optimization work begins. If your site genuinely needs replacing before it is worth optimizing, we will tell you that on the first call rather than take the engagement.
That is what the first call is for. We will look at what your buyers search, what you have already, and tell you where the gap actually is.